What's Your Strategy for Managing Knowledge
Harvard Business Review 3/1/99
Morten T. Hansen, Nitin Nohria, Thomas Tierney
Executives are examining
the knowledge underlying their businesses and how
it is used. The authors have found two very
different knowledge management strategies in
place, driven by the company's competitive
strategy. For those with standardized products
that fill common needs, knowledge is codified and
stored in databases, where it can be accessed and
used by anyone in the organization: the
codification strategy. Those that provide highly
customized solutions to unique problems, knowledge
is shared mainly through person-to-person
contacts: the personalization strategy.
Full text is available from Harvard Business School Publishing.